[et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][hot_brand_detail_hero hero_title=”Old Potrero” hero_subtitle=”From San Francisco, CA” hero_intro=”An homage to the original whiskies of America, and marked the return of pot-distilled whiskey in the United States” image=”https:\/\/www.hotalingandco.com\/wp-content\/uploads\/2021\/01\/Hotaling-Distillery-2.jpg” shop_product_cta_link=”https:\/\/shop.hotalingandco.com\/collections\/vendors?q=Old%20Potrero%20Whiskey” external_site_cta_text=”oldpotrero.com” external_site_cta_link=”https:\/\/oldpotrero.com\/” _builder_version=”4.6.5″ _module_preset=”default”][\/hot_brand_detail_hero][hot_content_detail_body _builder_version=”4.6.5″ _module_preset=”default” background_image=”https:\/\/www.hotalingandco.com\/wp-content\/uploads\/2021\/01\/Old-Potrero-Heads-into-Bud-Bottle.01.25.1993.jpg” background_position=”top_left”]<\/p>\n
The original Anchor Distilling Company was established in 1993 by Fritz Maytag, the same beverage visionary who sparked the craft beer movement with his purchase of Anchor Brewing in 1965. Maytag had rescued the struggling brewery and its iconic steam beer, and after several decades of exclusively producing beer, Maytag saw an opportunity to expand into the distillation of spirits.<\/p>\n
THE RETURN OF POT-DISTILLED WHISKEY TO THE UNITED STATES<\/strong><\/p>\n Fritz\u2019s vision of a rye whiskey revival was fueled by the bold realization that there were no pot-distilled whiskeys being made legally in America at the time. Finding inspiration in the rye whiskeys of America\u2019s past and the great single malt whiskeys of Scotland, Fritz gathered a small team to begin top secret research and experimentation in the distillery. The first whiskey went into barrel in 1994, and the distillery soon began producing three rye whiskeys under Fritz\u2019s guidance, all pot-distilled spirit from a mash of 100% malted rye.\u00a0<\/p>\n [\/hot_content_detail_body][hot_manifesto manifesto_title_primary=”Old Potrero” manifesto_title_secondary=”PIONEER IN CRAFT WHISKEY” manifesto_body=”Old Potrero is an attempt to recreate the original whiskey of America, and marks the return of pot-distilled whiskey in the United States. It\u2019s distilled in a small copper pot still at the Hotaling & Co. Distillery on San Francisco\u2019s Potrero Hill from a mash of 100% rye malt, with rye being the grain of choice for America\u2019s first distillers.” manifesto_image_left=”https:\/\/www.hotalingandco.com\/wp-content\/uploads\/2021\/01\/Old-Potrero-Heads-into-Bud-Bottle.01.25.1993.jpg” manifesto_image_right=”https:\/\/www.hotalingandco.com\/wp-content\/uploads\/2021\/01\/Hotaling-Distillery-2.jpg” _builder_version=”4.6.5″ _module_preset=”default”][\/hot_manifesto][hot_anchor_link_grid_products anchor_link_title=”PRODUCTS BY LIQUOR” anchor_link_grid_title_top=”Old Potrero” anchor_link_grid_title_bottom=”Products” _builder_version=”4.6.5″ _module_preset=”default”][\/hot_anchor_link_grid_products][hot_awards awards_title_top=”raise” awards_title_bottom=”a glass” award_a=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hd2FyZHMiLCJzZXR0aW5ncyI6eyJwb3N0X2lkIjoiMTMyMTQifX0=@” award_b=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hd2FyZHMiLCJzZXR0aW5ncyI6eyJwb3N0X2lkIjoiMTMyMTcifX0=@” award_c=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hd2FyZHMiLCJzZXR0aW5ncyI6eyJwb3N0X2lkIjoiMTMzMjAifX0=@” _builder_version=”4.6.5″ _dynamic_attributes=”award_a,award_b,award_c” _module_preset=”default”][\/hot_awards][hot_media_gallery _builder_version=”4.6.5″ _module_preset=”default”][hot_media_gallery_slide label=”Heritage” title=”Hotaling & Co. Distillery” description=”The Hotaling & Co. distilling team in the original craft whiskey distillery located in San Francisco, CA” image=”https:\/\/www.hotalingandco.com\/wp-content\/uploads\/2021\/01\/hotaling-distillers-anchor-removed-distillery.jpg” _builder_version=”4.6.5″ _module_preset=”default”][\/hot_media_gallery_slide][hot_media_gallery_slide label=”Cocktail” title=”Manhattan” description=”Old Potrero whiskies make the perfect Manhattan cocktail ” image=”https:\/\/www.hotalingandco.com\/wp-content\/uploads\/2021\/01\/Old-Potrero-18th-_b3.jpg” _builder_version=”4.6.5″ _module_preset=”default”][\/hot_media_gallery_slide][\/hot_media_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\n